Print Advertising
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Below is a very small representation of some of my latest work. "But, Al," you're asking, "don't you even have any billboards about Hepatitis-C or a direct mailer on hemorrhoid ligation? Don't you have any newsletter articles on gas turbines or hyperbaric oxygen therapy?" Oh, yeah. I've got all that, and so much more. Please don't hesitate to ask -- if it can be done, I've probably done it.
Print AdvertisingFlorida Hospital system: SOMEDAY STARTS TODAY
Four in a family of regional print ads for the Florida Hospital system. Target: multiple
Role: copywriting This campaign was launched in 2017 and is currently running across all media in Central Florida. Florida Hospital Medical Group/Central Florida Internal Medicine print
Three in a series of print ads for large internal medicine practice in Orlando. Target: adults 30-45.
Role: concepting/copywriting This campaign won a 2017 Healthcare Advertising MERIT Award for Magazine Advertising. Florida Hospital Medical Group print
Several a series of Online Scheduling ("Book Online") print ads for overall FHMG initiative; newspaper, magazine, billboard, digital, TV. Role: concepting/copywriting This campaign won a 2017 Healthcare Advertising GOLD Award for Magazine Advertising. |
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Print CollateralFlorida Hospital Medical Group PCP Branding Pocket Brochure
Large branding pocket brochure promoting Central FL primary care physicians. Role: concepting, copywriting |
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Florida Hospital Medical Group: Colorectal Cancer Awareness Month Kick Off Event "Backside Pass."
Backstage pass on lanyard, collateral piece for rock show party to kick off Colorectal Cancer Awareness Month. Role: concepting, copywriting RadioVarious radio advertisements for Florida Hospital and Florida Hospital Medical Group.
Role: concepting/copywriting
Florida Hospital Medical Group: Book Online, "Bob," 30 secs.
Video campaign to promote online physician appointment scheduling for Florida Hospital Medical Group. Part of a multi-audience print, radio and video campaign. Target audience: patients 55+. My role: concepting, script writing. Uses: TV, corporate website |
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Hello Health: Physician Revenue Campaign, Spot 1, 45 secs.
One of three commercials for Hello Health highlighting the physician revenue attributes of their EHR platform. Target audience: Primary care and specialty physicians wishing to avoid becoming employed by major hospital systems. Role: concepting/script writing. Uses: sales events, website |
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Hello Health: Physician Revenue Campaign Spot 2, 45 secs.
One of three commercials for Hello Health highlighting the physician revenue attributes of their EHR platform. Target audience: Primary care and specialty physicians wishing to remain independent during a time of increased hospital buyouts. Role: concepting/script writing. Uses: sales events, website |
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Other Writing |
Grant Managers Network Blog Series
Freelance series of blog posts for GMNetwork blog (GMN client: Nikki Powell). |
Previously.TV Contributions
Contributed writings to TV analysis/humor site Previously.TV. |
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